More than $20,000 in revenue was generated: 70% in clubs alone. Engagement for the many members who were playing on the course was further enhanced by setting up golf clubs and bags and promoting discounts ranging from 25%-50% off. Throughout a good part of 2020, when the shop’s staff was not seeing as many members because of virus fears and indoor restrictions, merchandise was taken outside to a patio that overlooks the golf course. Items that have been sitting for a while or are not as popular are moved to sale racks, including one discount rack at 25% for items that have been present for a month or longer, and a 45% discount rack for items that have been present for two months or longer. To keep things fresh, the front table is changed every two weeks, and clothing racks are rotated every 30 days. The merchandising team also rotate items around the shop, to make sure every item is seen. The shop’s front table is used for a predominant display of the newest lines, new drops, and holiday displays. Attention is paid to recognizing where the members walk in and where they will initially look, to help plan new displays.
The staff often alters the layout of the shop by moving displays and brands to new, more prevalent areas to attract new attention. The visual aesthetics and inviting design provide members and guests with a positive shopping experience each time they visit the shop. Each brand is separated accordingly, to maintain consistency and convenience for customers. Dark-stained wood merchandise displays are surrounded by the bright white interior of the golf shop, creating a very appealing atmosphere that is attractive to members and guests.
Designed by Jack Nicklaus, Arnold Palmer, and Tom Watson, each golf course is inspected periodically to make sure it remains consistent with the original blueprint. The Reunion staff has found various ways to promote the shop’s merchandise, from floor plans to displays. Our Three Award-Winning Courses Reunion Resort sets itself apart with three signature golf courses from top PGA legends. Find a foursome or join a friend, Reunions championship golf courses challenge. The renovations have proved to be a successful development, with more space to adapt to the growing membership and more display area for emerging brands, while also creating a more welcoming environment. The Jack Nicklaus Grand Club proudly displays the ultimate Jack Nicklaus.
#Reunion golf club professional#
With the increased space in the golf shop, Reunion’s shop can not only accommodate more brands, but also provide an additional seating area for members to relax, watch TV or simply catch up with the professional staff. The interior design is a classic, modern style, with enhanced lighting and contrasting décor and displays to exhibit a newly expanded range of merchandise. The new golf shop is now located on the bottom floor of the clubhouse and has almost tripled in size since the renovations, reaching 1,300 sq. ft., for golfers to use as a social area before and after their round. The previous golf shop is now a members’ golf lounge, measuring up to 500 sq. In 2015, clubhouse renovations began, with the new clubhouse being completed in August of 2018. In 2002, Honours Golf was chosen to provide construction oversight of the golf course, oversee the pre-opening activities and manage the club operations.With the growing participation in golf and increasing membership, Reunion Golf & Country Club made the decision to stay up to par and grow along with the game. Reunion Golf & Country Club currently offers eight soft-surfaced tennis courts, a Junior Olympic-sized swimming pool and children's swim area 24-hour, full-service athletic center member lounge a children's entertainment room offering professional childcare service, and full-service grill and bar. Stretching over 7,400 yards from the championship tees, this championship golf course is lined with majestic pine and oak trees and dotted with water features and native brush to preserve the home environment of the wildlife that are so frequently encountered while playing. The club features an 18-hole Bob Cupp designed golf course set on the former site of the Annandale Plantation with roots preceding the Civil War. Reunion Golf and Country Club is a private golf club located within an 800 home development in Madison, Mississippi. Our Reunion Resort Golf Course Packages feature the 3 private golf courses designed by Arnold Palmer, Tom Watson and Jack Nicklaus exclusively for Reunion.
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